nearBees/Online marketplace

Marketplace for local honey with Magento

For nearBees, a platform that brings local beekeepers and honey enthusiasts together, we designed a custom marketplace and implemented it using Magento. The local approach “honey from next door” is an essential part of the platform, so that bee locations can be found via the built-in map and honeys can be purchased from these locations.

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Honey from the beekeeper next door

NearBees revolutionises the distribution of local honey. The flat pouch fits into any mailbox, reducing shipping and packaging costs dramatically. We designed and implemented the digital marketplace using Magento. On here beekeepers can manage and offer their honey themselves.

Beekeeper accounts

Beekeepers have special accounts on the Magento platform that allow them to manage their bee hives and honey varieties. They get their own small shop on the market place. The income is automatically paid to the beekeepers at the end of the month.

Find your favourite honey

The locations of beehives and honeys are shown to customers on a map (Google Maps API). So you can check your neighbourhood for available honeys. At the same time, it is possible to filter for honey varieties and tastes, and thus find the desired flower or acacia honey, for example.

Mobile stock management

The marketplace was given a modern responsive Magento theme by us, which allows beekeepers, among other things, to manage their profiles and honeys straight from the beehive or garden shed on the smartphone.

Summelsurium campaign

The Cologne-based digital agency denkwerk has developed an advertising and educational campaign for nearBees to highlight the importance and role of domestic beekeepers and local honey. NETZKOLLEKTIV carried out the integration into the existing system landscape.

"NETZKOLLEKTIV realised a tailor-made platform for us with Magento. Even the most challenging requirements have been and continue to be handled very professionally."
Michael Gelhaus, Managing Director nearBees GmbH

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